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View the latest holiday market research press releases from NPD.
NPD Reports Smaller Size Prestige Fragrances Are Selling Going into Valentine's Day - February 10, 2010
According to leading market research company, The NPD Group, Inc., overall Valentine’s Day dollar sales of prestige fragrances* have been declining each February since 2006, dropping four percent in total in February 2009, compared to the February 2008.
NPD Reports Home Appliance Holiday Sales Show Signs of Hope - February 8, 2010
According to leading market research company, The NPD Group, Inc., both major and small appliance sales posted positive dollar and unit sales figures in the fourth quarter (October – December) of 2009, compared to fourth quarter (Q4) 2008.
Let It Snow, Let It Snow, Let It Snow - December 22, 2009
Those of us on the East Coast were buried this past weekend in a monumental December snowstorm leading some to fear that holiday sales would be interrupted. According to NPD’s Consumer Tracking Service, the regions impacted by the snow, New England and the Mid-Atlantic, accounted for 18 percent of sales for the first 10 months of the year.
Jewelry Sales Regain Some of Their Sparkle - December 17, 2009
U.S. consumer technology* sales revenue was up slightly year-over-year in November topping $7.1 billion dollars, making November the first month in 2009 where there hasn’t been a revenue decline, according to leading market research company The NPD Group’s Retail Tracking Service.
November Is The Happiest Month - December 17, 2009
NPD released November sales results today showing the best monthly performance year- to-date in 2009. Total revenue tracked through our Retail Tracking Service was flat with November 2008 and represented the first non-negative month of the year.
Retail Sales Data from NPD Shows Consumer Technology Revenue Declined the Week of Black Friday - December 9, 2009
Black Friday results showed that consumers continued their 2009 focus on price and value while shopping for consumer technology items, according to leading market research company The NPD Group’s Weekly Tracking Service, the industry source for actual point-of-sale data (POS) from Black Friday.
NPD Reports on "The Anatomy of Black Friday 2009" - November 30, 2009
The NPD Group, Inc., a leading market research company, released the results of its first ever Black Friday study. The Anatomy of Black Friday 2009 takes an in-depth look at U.S. consumers’ Black Friday shopping.
Don't Kick The Holiday To The Curb!! - November 28, 2009
I once again have completed my annual Black Friday store observation trip throughout Northern Virginia. Usually I can walk away and say either this is going to be a good holiday season, or a bad one, but this year I have mixed emotions based on what I observed.
NPD Reports Consumers Put 'Comparison Shopping' and 'Value' at the Top of Their Holiday Lists - November 16, 2009
The NPD Group, Inc., a leading market research company, released some additional results from its eighth annual study of consumers’ holiday spending intentions for Holiday 2009.
NPD Reports One in Five Consumers Plan to Buy Fragrance This Holiday, Up Slightly From Last Year - November 11, 2009
NPD's annual survey of consumers' holiday spending intentions shows one in five (19%) consumers told NPD 'they plan to buy fragrance' as a gift this upcoming holiday season, a two point increase from last year.
Where Do Consumers Tell NPD They Will Shop This Holiday? - October 14, 2009
As part of its annual holiday survey of consumer purchasing intentions, The NPD Group, Inc., a leading market research company, asked respondents where they plan to do their holiday shopping this year.
Holiday Retail Outlook – NPD’s Eighth Annual Survey Looks Back-to-the-Future - October 13, 2009
Thirty percent of consumers surveyed said they plan to spend less this holiday – a four point increase over last year’s results.
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